RETAIL SALES MAY BE UP THANKS TO PURE MICHIGAN




Despite a number of other factors that are being credited for strong retail sales in May, mostly in Northern Michigan, the head of the Michigan Retailers Association is also pointing to the highly successful "Pure Michigan" ad campaign for boosting tourism and spending. President and CEO, Jim Hallan, says warm weather was mostly responsible for generating higher consumer confidence and spending during May.  However, he also says 75-percent of Northern Michigan retailers received the most benefit in May, and there's no question that the "Pure Michigan" campaign is luring many patrons.
 

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Topics : Business_Finance
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Locations : MichiganNorthern Michigan
People : Jim Hallan
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